In the early 1970s, a young Roberto Roda discovered his genuine passion for accessories, which eventually turned into a profession. In 1988, he took a significant step forward and established the Mirage group, a company dedicated to fashion and sports accessories. As a pioneer in product importation, he rapidly expanded his distribution network nationwide, swiftly emerging as one of the industry’s leaders.Mirage products reflect a story of research, innovation, and tradition. The creative team at our style office is constantly exploring new trends and attentive to market demands, resulting in original and high-quality collections.In 2000, Paola and Fabio Roda, the children of our founder, took over the company and initiated an international expansion program that allowed the group to grow beyond Italy. Our founder’s goal was to meet the needs of various market segments, leading to the creation of four different brands within Mirage: Mess, Hat You, Jail Jam, and Granadilla. Mirage’s story represents a family heritage, one that we are committed to sharing by embracing the wisdom of the past while embracing future innovations.